Areas of Expertise

Cross-functional skills to structure, speed up, and enrich product design

Technical Skills

UX/UI design, team leadership and coaching
Design operations (DesignOps)
Design system creation and management
Interaction design
Augmented AI design
UI and motion design
Branding
Visual storytelling

Soft Skills

Interpersonal:
Empathy, Team spirit, Communication
Cognitive:
Curiosity, Adaptability, Emotional intelligence
Leadership: Motivation, Stress management, Humility

Technologies and web languages:

HTML, CSS & Javascript
PHP
Angular
React
Vue.js
Vanilla JS
Next.js
LWC
DAX

Tools & Platforms

Design UX/UI : Figma, Maze, Axure, Framer, Protopie
Visual Design : Adobe Suite, Powerpoint, Canva
Office automation : Microsoft Office
Project management : Jira, Trello
Low-code Tools : Salesforce, Power BI, Power Platforms
CMS : WordPress, Prestashop, Drupal

Methodologies

Design Thinking
Design sprint
Lean UX
Lean Startup
Agile SAFe
Agile Scrum

Languages

Italian: Native
French: Proficient (C2)
Anglais: Advanced (C1)
Spanish: Intermediate (B2)

Product Design

Creating value at the intersection of user needs, business goals, technical constraints, and budget

My Product Design practice is built on a clear principle: deliver products that are useful, usable, and technically feasible, all while meeting real business needs. I design coherent journeys, accessible interfaces, and experiences aligned with both user expectations and organizational objectives. My deliverables cover every key stage of product design:

Functional scoping and need identification
User research and needs modelling
Journey and flow design, using functional tools during presentations and co‑design workshops
High‑fidelity functional prototypes and advanced mockups
Clear, integration‑ready UI documentation

Every design decision drives alignment between users, business, technology, and budget. My approach consistently aims for product coherence, usability clarity, and implementation simplicity.

Design OPS

Orchestrating methods, tools, and teams for high-performing design output

As a seasoned designer, I lead the structuring of workflows, documentation of best practices, optimisation of deliverables, and design strategy. My Design OPS approach builds a durable foundation across design, product, and development disciplines. I set up tailor‑made processes and concrete tools: scoping workshops, documentation, design production templates, and a collaborative culture—all while integrating accessibility, adapting to organizational tools, and implementing eco‑design best practices.

Beyond tools, I support teams in adopting these methods through educational formats (gamification, quizzes, project coaching). The goal: enhance design impact while ensuring quality, efficiency, and reproducibility.

Design System

Creating, evolving, and governing robust, scalable design systems

My expertise in Design Systems goes beyond creating components or building a well‑structured UI kit—it’s about making them live, adopted, and firmly integrated into product realities. I design modular design systems with solid token‑based foundations and organization‑appropriate governance (contribution processes, documentation, versioning, design backlog).

This approach ensures visual and functional coherence across interfaces, reduces graphic debt, and promotes stronger collaboration with tech teams by delivering clear, standardised, dev‑ready assets.

Visual Design & Branding

A refined graphic sensibility for coherent, high-impact digital products

My background in graphic design and digital branding continues to enrich my day‑to‑day practice as a Product Designer. This expertise manifests through rigorous attention to visual coherence, information hierarchy, grid structure, and typographic and chromatic harmony in each interface.

It is also essential in advanced Figma file structuring, component library organization, and the definition of clear, maintainable visual systems aligned with brand identity. I create custom visuals—logos, icons, infographics, pictograms, marketing assets, mockups—as well as digital templates (newsletters, office tools).

This refined graphic sensibility, combined with a robust product mindset, enables me to deliver interfaces that are not only functional but also expressive, memorable, and true to brand identity.